Project Details
Client: Tersa d.o.o.
Website: tersa.hr
Services: 3D modeling, photorealistic product rendering, lifestyle visualization, technical illustrations, graphic design and assembly instruction design.
3D Visualization
3D Furniture Visualization and Assembly Instructions
I.
3D Furniture Modeling and Visualization
For the Tersa.hr online store, we created a series of 3D models and photorealistic furniture renders, covering different dining tables, coffee tables and tabletops in multiple colors and finishes.
The products were modeled and textured in Blender, using real product photographs taken from multiple angles and precise measurements provided by the client. Particular attention was given to proportions, construction details, wood textures and the characteristics of each model to ensure the visualizations accurately represented the physical products. For each table, we created three product renders from different angles and an additional lifestyle render in a furnished interior.
The product renders provide a clear view of the furniture's shape, materials and details, while the lifestyle visualizations help customers understand how each piece might look in a real living space.
A Practical Alternative to Traditional Product Photography
Furniture photography often involves transporting products, preparing a studio, setting up lighting and furnishing spaces for lifestyle shots. Every additional product variation or scene change can require another photo shoot.
3D visualization offers a significantly more flexible approach. Once a model has been created, the same product can be presented from different angles, in multiple colors and finishes, and within different interiors without having to photograph the physical product again.
For this project, we established a consistent visual standard across different furniture models, with uniform camera angles, lighting and presentation.
This approach reduces production logistics, simplifies the creation of additional visuals and makes it easier to expand the product catalog with new variations.
II.
Illustrated Bed Assembly Instructions
As a separate part of the collaboration, we also created technical illustrations and assembly instructions for a bed.
Using the supplied product dimensions and a detailed list of screws, fasteners and other components included in the package, we developed a clear, step-by-step assembly guide. The instructions include illustrations of the required parts, their positions and the assembly sequence, making each step easy to follow.
Since the bed is available in several sizes, the documentation was designed as a single set of instructions covering all intended dimensions. Differences between individual versions are clearly indicated, allowing customers to identify the information relevant to their specific model.
The focus was on technical accuracy, clarity and ease of use, without unnecessary or overly detailed written explanations.
