4th Congress of Radiological Technology

For the Congress of Radiological Technology with international participation, we developed a visual identity inspired by the event slogan Saper vedere — “knowing how to see.”

The concept explores the idea of looking beyond what is immediately visible, creating a natural connection between radiological technology, science and the examination of the human body.

Rather than relying on the grayscale palette typically associated with radiological imaging, the identity uses more expressive colors and abstract graphic forms. The result is a contemporary event identity that retains the professional character of a scientific congress while highlighting the relationship between science, observation and visual interpretation.

Typography, color and graphic elements were developed as a unified visual system that could be applied consistently across multiple event formats.

Conference Materials Design

We extended the visual identity across a web banner, roll-up banner, event badges and bookmarks.

Each format was designed around its specific purpose while maintaining the same color palette, typography and distinctive graphic language.

For larger formats, the focus was on strong visibility and clear communication of key information. Smaller materials were designed to remain legible and functional while still feeling visually connected to the wider event identity.

The result was a cohesive conference branding system spanning digital communication, promotional materials and printed assets used throughout the event.