3D Animation / Branding / Flyers and Brochures / Logo Design / Vehicle Wraps / Web Design / Window Graphics
Racunala.hr
Client:
Bits And Bytes d.o.o.
Logo Design
For Racunala.hr, we developed a visual identity built around the image of a samurai as a symbol of loyalty, precision and reliability.
The mark was designed with additional brand elements embedded into its form. The left side of the face creates the letter R, while the stylized samurai mask resembles a computer processor, creating a direct connection between the visual concept and the technology sector.
The defined color palette and distinctive symbol became the foundation for the brand’s wider use across digital and print applications.
II.
Flyer and Catalog Design
The promotional materials were developed to clearly distinguish the brand’s two core areas of business: computer hardware sales and repair services.
Green was used as the primary color for the retail side of the communication, while blue identifies the service division, creating a simple and consistent visual system.
For the product catalog, the focus was on clear product presentation, strong information hierarchy and careful image editing. The layout was designed to keep a large amount of content easy to scan while remaining visually connected to the brand identity.
III.
E-Commerce Product Template Design
For online product presentation, we created a reusable graphic template designed to showcase different computer configurations in a consistent way.
A dark background, green graphic surfaces, carefully controlled lighting and reflections were developed so individual product images could be integrated into the same visual framework.
This allows a large number of products to maintain a polished and recognizable appearance without requiring a completely new visual treatment for every item.
IV.
Website Design and Development
We extended the visual identity into the digital environment through the design and development of the Racunala.hr service website.
Green and blue were used as visual links between product sales and repair services, while the content and navigation were structured to help visitors quickly find the information they need.
A custom samurai animation was also created for the homepage, giving the brand’s main visual element a stronger role in the company’s digital presence.
V.
Vehicle Graphics
For the company delivery vehicle, we created the graphic design and prepared the artwork for production.
The brand’s distinctive green and samurai motif were adapted to the large vehicle surface, with the composition adjusted around its proportions and functional elements.
The result is a mobile brand application that increases visibility while staying consistent with the company’s wider visual identity.
VI.
Storefront Window Graphics
The Racunala.hr visual identity was also applied to the retail storefront, with the goal of presenting the company’s offer clearly while creating a recognizable physical brand presence.
The design combines key brand elements with visuals of computer equipment, gaming PCs and peripherals, using a structured layout that allows customers to understand the main offer before entering the store.
This extended the identity from digital and promotional materials into the retail environment, creating a more connected and consistent brand experience.
