Branding / Logo Design
5th Congress of Radiological Technology
Client:
HKZR
Logo Design and Event Branding
For the 5th Congress of Radiological Technology with international participation, held in Dubrovnik, we developed a visual identity that combines professionalism, contemporary design and a distinctive event character.
The logo is built around geometric forms inspired by the field of radiological technology, paired with a dark green and gold color palette that gives the identity a refined and authoritative look.
The visual system was designed to perform consistently across both digital and print applications, from the logo and website banner to event badges, roll-up banners and promotional materials.
II.
Printed Event Materials
We applied the visual identity across a range of materials used throughout the congress, including a photo wall, roll-up banners and attendee badges.
The geometric elements and defined color palette were carried across all formats to maintain a consistent and easily recognizable event identity.
Particular attention was given to information hierarchy, readability and scalability, ensuring the design worked equally well on small-format badges and large exhibition graphics.
III.
Website Banner
For the official congress website, we created a digital banner that extended the event identity into the online environment.
The same color palette, geometric motifs and typographic hierarchy were retained, creating a clear visual connection between the website and the materials used at the event itself.
The layout was structured to keep key congress information highly visible while giving the website a distinctive and professional visual presence.
IV.
Promotional Mouse Pad
The visual identity was also adapted for a promotional mouse pad designed as a practical branded item that could continue representing the congress after the event.
Geometric patterns, the dark green background and gold accents were translated into a format suitable for everyday use while preserving the recognizability of the overall identity.
This allowed a single event branding system to work consistently across multiple touchpoints, from digital communication and on-site signage to promotional merchandise.
