Flyers and Brochures / T-Shirt Design / Vehicle Wraps
Booker Travel Tourism Marketing
Client:
Booker Travel d.o.o.
Web:
Promotional Flyer Design
For Booker, a travel agency based in Split, we designed promotional flyers focused on presenting the agency’s tour offer clearly and effectively in a real-world tourism setting.
The visual direction draws on recognizable elements of the Adriatic coast, using colors and graphic details that reflect both the destination and Booker’s existing brand identity.
Particular attention was given to information hierarchy, readability and clear calls to action, helping travelers quickly find the most relevant details and access additional content, offers or booking information.
The flyers were designed as practical marketing materials that attract attention, communicate the key message efficiently and remain visually consistent with the brand.
II.
Tourist Excursion Map Design
We also designed a double-sided tourist map for Booker, combining promotional and informational functions in a single printed piece.
One side presents the agency’s excursions organized by category, supported by a clear visual hierarchy, custom iconography and QR codes that direct users to additional information and digital content.
The reverse side features a Split city map designed for easy orientation around the city center. Key locations and points of interest are highlighted, including landmarks, museums, hospitals, public restrooms and taxi stands.
The map was designed for practical use while traveling, with a focus on clarity, fast navigation and consistent application of Booker’s visual identity.
The result is a tourism marketing asset that helps visitors plan excursions and navigate the city while reinforcing brand recognition and connecting printed materials with digital booking channels through QR codes.
III.
Staff T-Shirt Design
For Booker’s tour staff, we designed branded T-shirts that combine the agency’s visual identity with practical use in the field.
The design incorporates a compass rose motif together with recognizable elements of the Booker brand, creating a clear connection with travel, navigation and the Adriatic tourism experience.
The shirts were designed to make staff easy to identify during tours while maintaining a professional yet relaxed appearance appropriate for the tourism sector.
We also prepared production-ready artwork for printing.
IV.
Tour Poster Design
For the Comfort Superior Blue Cave Tour, we developed a promotional poster designed to capture attention quickly and communicate the tour experience at a glance.
The visual direction is built around shades of blue and destination photography, supported by a clear information hierarchy that makes the most important booking details easy to identify.
The goal was to combine attractive destination marketing with the practical information travelers need when deciding whether to book the tour.
V.
Bus Wrap Design
For Booker, we also created the graphic design and print-ready artwork for a Christmas-themed bus wrap as part of the I’ll Tell You a Story project.
The visual concept was developed to make the bus part of the experience itself rather than simply a means of transportation. Christmas motifs, illustrations and decorative elements were adapted to the vehicle’s large surface area and proportions.
The design supported the atmosphere of a program combining music, elves and educational content, transforming the bus into a recognizable and functional part of the overall event experience.
